Kypros Zantis | Researching consumer psychology and trust

A researcher examining consumer psychology and trust in AI-driven digital commerce.

Kypros Zantis is a marketing researcher and educator whose work examines how digital environments — shaped by artificial intelligence and emerging commerce formats — alter the conditions under which consumers form trust, build relationships, and make decisions. Notably, current research spans consumer loneliness and AI, live shopping marketplace dynamics, and the socially responsible dimensions of technological participation.

This scholarship is published and forthcoming in Qualitative Market Research: An International Journal, Journal of Management & Marketing Review, and Journal of Consumer Marketing. Furthermore, alongside the academic agenda, Kypros draws on senior-level experience in digital marketing and performance strategy to inform a research sensibility attentive to practice — and is open to consultancy at the intersection of digital marketing, AI adoption, and consumer behavior.

Kypros holds a BBA in Marketing and Operations Management (2020) from the University of Macedonia, an MSc in Digital Marketing (2023) from the University of Salford, and a Postgraduate Certificate in Teaching and Learning in Higher Education (2026) from University College Cork. Together, these qualifications bring a foundation in marketing and management, advanced training in digital marketing, and formal training in higher education teaching and learning. A member of the Association for Consumer Research, the Academy of Marketing Science, and the Society for Consumer Psychology.